plus 3, John Force shows he's still got it as he wins Winternationals - Los Angeles Times

John Force shows he's still got it as he wins Winternationals - Los Angeles Times
OmniVision Introduces 1/4-inch, 5-Megapixel RAW Sensor for High ... - Stockhouse
Qualcomm and Audi to Make the Connected Car a Reality in 2010 - MSN Money
Videos From the Web: Car Videos - San Francisco Chronicle

John Force shows he's still got it as he wins Winternationals - Los Angeles Times

Posted: 15 Feb 2010 12:08 AM PST

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OmniVision Introduces 1/4-inch, 5-Megapixel RAW Sensor for High ... - Stockhouse

Posted: 15 Feb 2010 12:08 AM PST

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OmniBSI Delivers Sensitivity and Performance to Enable High Frame Rate HD Video

BARCELONA, Spain, Feb 15, 2010 /PRNewswire via COMTEX News Network/ --

Mobile World Congress -- OmniVision Technologies, Inc. (Nasdaq: OVTI), a leading developer of advanced digital imaging solutions, today announced a new 1/4-inch, 5-megapixel RAW CMOS image sensor based on its 1.4-micron OmniBSI(TM) backside illumination (BSI) technology. The OV5647 is a cost-effective, high-performance mobile imaging solution, offering the performance and size benefits of BSI technology while allowing mobile phone designs to utilize existing baseband or applications processors for image processing functions.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100215/SF54650)

OmniVision's 1.4-micron OmniBSI pixel delivers best-in-class low light sensitivity (680-mV/lux-sec), low profile z-height and a small footprint, making it ideal for the ultra-compact camera modules used in mobile phones and notebooks. The superior pixel performance of the OV5647 enables 720p HD video at 60 frames per second (fps) and 1080p HD video at 30 fps, with complete user control over formatting and output data transfer. The 720p/60 HD video is captured in full field of view with 2 x 2 binning, which doubles the sensitivity and improves the signal-to-noise ratio. Additionally, a post-binning re-sampling filter function unique to the OV5647 removes image artifacts around edges and minimizes spatial artifacts to deliver even sharper, crisper color images.

"According to industry research firm iSuppli Corporation, 5-megapixel cameras will account for over one-third of all camera phones by 2012," explained Vinoo Margasahayam, product marketing manager for OmniVision. "The OV5647's 1/4-inch optical format is well positioned to target the design-in sweet spot for mainstream handsets for three key reasons. First, it enables the industry-standard 8.5 x 8.5-mm module size with a z-height of less than 5-mm, offering miniaturization that is important for thinner camera phones. Second, the OV5647 is optimal for 720p/60 HD video, which is a key requirement in today's handsets. Third, advanced technologies such as OmniBSI are transforming the image quality of mobile cameras, enabling mobile phone manufacturers to compete not just based on features, but on the camera performance."

Because BSI technology uses a technique that inverts the sensor to collect light from the backside, it offers the most direct path for light to strike the pixel. This results in a greatly improved fill factor, higher quantum efficiency and significantly reduced cross-talk, which translates into greater sensitivity and better color reproduction, compared to front side illumination (FSI) image sensors.

As a RGB RAW image sensor, the OV5647 offers a cost-efficient solution for handset customers looking to implement a low-power, dual-chip solution with image signal processing in the applications or baseband processor. The sensor supports a digital video parallel port or two-lane MIPI(R) interface, and provides full-frame, windowed or binned 10-bit images in RAW RGB format with complete user control over formatting and output data transfer. It offers all required automatic image control functions, including automatic exposure control, automatic white balance, automatic band filter, automatic 50/60-Hz luminance detection, and automatic black level calibration. The OV5647 is sampling now and will enter mass production in July 2010.

About OmniVision

OmniVision Technologies (NASDAQ: OVTI) is a leading developer of advanced digital imaging solutions. Its award-winning CMOS imaging technology enables superior image quality in many of today's consumer and commercial applications, including mobile phones, notebooks, netbooks and webcams, digital still and video cameras, security and surveillance, entertainment devices, automotive and medical imaging systems. Find out more at www.ovt.com.

Safe-Harbor Language

Certain statements in this press release, including statements regarding the expected benefits, performance, capabilities, and potential market appeal of the OV5647 and/or OmniBSI technology are forward-looking statements that are subject to risks and uncertainties. These risks and uncertainties, which could cause the forward-looking statements and OmniVision's results to differ materially, include, without limitation: potential errors, design flaws or other problems with OV5647, customer acceptance, demand, and other risks detailed from time to time in OmniVision's Securities and Exchange Commission filings and reports, including, but not limited to, OmniVision's annual report filed on Form 10-K and quarterly reports filed on Form 10-Q. OmniVision expressly disclaims any obligation to update information contained in any forward-looking statement.

OmniVision(R) is a registered trademark of OmniVision Technologies, Inc. The OmniVision logo and OmniBSI(TM) are trademarks of OmniVision Technologies, Inc. All other trademarks are the property of their respective owners.

SOURCE OmniVision Technologies, Inc.

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Qualcomm and Audi to Make the Connected Car a Reality in 2010 - MSN Money

Posted: 14 Feb 2010 11:53 PM PST

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BARCELONA, Spain, Feb. 15 /PRNewswire-FirstCall/ -- Qualcomm Incorporated QCOM, a leading developer and innovator of advanced wireless technologies, products and services, and AUDI AG today announced that Audi's Mobile Media Interface (MMI) Plus in-car navigation system, featuring integrated UMTS connectivity from Qualcomm, will be available on select Audi A8 vehicles this year. The solution brings 3G high-speed data connectivity to the automobile and enables previously unseen navigation capabilities. The MMI's embedded 3G connectivity also allows the car to perform as a mobile "hot spot," allowing passengers to connect their Wi-Fi devices to the Internet from the vehicle.

Demonstrated in an Audi A5 Cabriolet, the connected MMI Plus system and several other connected car technologies will be displayed at the GSMA booth in the EMBEDDED MOBILE ZONE, 7EMZ, APP PLANET in HALL 7 at the GSMA Mobile World Congress in Barcelona this week.

"Audi strives to deliver a cutting-edge automotive experience, and increasingly that has meant not only the best-in-class automotive technology, but also complementary capabilities that bring greater value to our customers," said Peter Kohlschmidt, director of development in Wireless, Acoustic and Connectivity for Audi. "We are pleased to be working with Qualcomm, the world's largest provider of wireless chipset solutions, to bring a new type of connected experience to Audi A8 models this year."

"We are pleased to be working with Audi, a globally recognized leader in luxury automobiles, to show consumers just how compelling the mixture of navigation and 3G connectivity technologies can be," said Luis Pineda, senior vice president of product management and marketing at Qualcomm CDMA Technologies. "By integrating Qualcomm UMTS modem technology with their MMI Plus navigation system, Audi will give its customers a navigation experience unlike any other, backed by real-time data and imagery."

The newest generations of Audi A8 vehicles with the MMI Plus navigation system will have high-speed data connectivity and simultaneous voice and data connections enabled by Qualcomm's technology. Audi has made the most of this connectivity by integrating Google Earth to provide high-resolution, 3D satellite and aerial imagery to the navigation system. When these images are combined with a detailed street atlas and other online or offline content in real-time, the MMI Plus navigation system can provide route planning, points-of-interest and real-time traffic updates on a single, seamlessly integrated platform.

About Audi

Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Gyor (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 58,000 people worldwide, including 46,500 in Germany. The brand with the four rings invests around euro 2 billion each year in order to sustain the Company's technological lead embodied in its "Vorsprung durch Technik" slogan. By 2015, Audi plans to significantly increase the number of models in its portfolio to 42. Audi celebrated its 100th birthday in 2009. The Company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname ("hark!").

About Qualcomm

Qualcomm Incorporated QCOM is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500 company. For more information, please visit Qualcomm around the Web:

www.qualcomm.com

Blog: www.qualcomm.com/blog

Twitter: www.twitter.com/qualcomm

Facebook: www.facebook.com/qualcomm

Qualcomm is a registered trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

SOURCE Qualcomm Incorporated

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Videos From the Web: Car Videos - San Francisco Chronicle

Posted: 15 Feb 2010 12:15 AM PST

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