“Steven Cole Smith AUTOMOTIVE - Orlando Sentinel” plus 4 more |
- Steven Cole Smith AUTOMOTIVE - Orlando Sentinel
- D. England Design Launches Contract Automotive Artwork Website - PR.com
- Obama visit Monday puts - Daily Freeman
- Electronic stability control, the most effective safety system - Houston Community Newspapers
- Over 20 years, Lexus has steered perception of luxury in new direction - Dallas Morning News
| Steven Cole Smith AUTOMOTIVE - Orlando Sentinel Posted: 20 Sep 2009 12:00 AM PDT If you're looking for an indication — however modest — that the economy is turning around, here's one: Last week, Chrysler announced that it is back in the leasing business. In August 2008, Chrysler dropped leasing entirely. "And it hurt us some," says Mike Smith, owner of Orlando Dodge-Chrysler- Jeep. "Leasing isn't a huge part of our business, but there's no doubt we've lost some customers because we weren't able to lease vehicles." In some markets — Detroit and Los Angeles, for instance — leasing was a huge part of Chrysler's business. Some dealers have said they lost as much as half their volume when the company quit leasing. So why did Chrysler drop out in the first place? For one thing, says Smith, the company's leasing arm, Chrysler Financial, was strapped for cash. Now Chrysler uses General Motors Acceptance Corp., or GMAC, and they are better prepared to handle leasing. That said, if Chrysler had been making money on leasing, the company would have found a way to continue it, but it wasn't. Here's how leasing works for a car company: It takes a vehicle that retails for, say, $25,000. Then, for a set lease period — say, 36 months — the company tries to determine what a reasonable lease rate would be, after a down payment. Suppose, then, that the customer pays, over 36 months, $10,000 to lease the car. When the car is returned to the dealer, it typically goes to auction. And suppose the car sells at auction for $7,500. In essence, then, Chrysler would have sold a $25,000 car for $17,500. In calculating the lease payments, Chrysler guessed wrong on the car's "residual value" after three years. Had that car still been worth $12,000 at auction after three years, plus the $10,000 lease payment, the company would have come out well. But the cars were losing value faster than Chrysler predicted. Why was that? Chrysler, like so many manufacturers, kept building more vehicles than it could sell. The only way to move those vehicles was to discount them heavily. And when the value of those new cars plummets, so does the value of the cars that were leased. Now, obviously, Chrysler has some confidence in the future. Like the other manufacturers, Chrysler cut production, and the "cash for clunkers" program helped clear out inventories. In fact, Mike Smith says one of his biggest concerns right now is getting enough new vehicles to sell. Two years ago, that was not a problem. Leasing has remained popular with brands that have more predictable resale values, such as BMW and Mercedes-Benz. Typically, the list of the top 10 most-leased cars are all European. Resale value is just one part of that — the other is that European brands are often expensive, and for those who want a new luxury car but can't afford to buy one, leasing is the only other way to go. The 2009 Mercedes-Benz SLK 300 sports car, for instance, starts at $45,950, but Mercedes leases it for 36 months at $499 a month, with $4,844 down. BMW will lease you a $47,500 X5 for $539 a month for 36 months, with $5,814 down, and $1,700 cash back. Leasing remains the way to go for many commercial customers, too, especially heavy-duty vehicles and work trucks. So now expect Chrysler to push leasing for all its 2010 models, with special lease incentives through the end of the month on the Chrysler Town & Country and Dodge Grand Caravan minivans, the Dodge Ram 1500 pickup, the Dodge Journey SUV, and the Jeep Wrangler and Liberty. Leftover 2009 models are not part of the leasing program. "For some customers," Smith says, "leasing makes a lot of sense — maybe their tax adviser tells them to lease, or they just like the smell of a new car every couple of years. Either way, I'm glad it's back." Sentinel Automotive Editor Steven Cole Smith can be reached at scsmith@orlando sentinel.com, at 407-420-5699, or through his blog at Enginehead.com. This posting includes an audio/video/photo media file: Download Now |
| D. England Design Launches Contract Automotive Artwork Website - PR.com Posted: 20 Sep 2009 12:00 AM PDT Wabash, IN, September 20, 2009 --(PR.com)-- A new web site, hotautomotiveart.com offers screen printers, manufacturers and ad agencies a reliable source for high detail production ready artwork. Services offered are original concepts, high resolution final digital art, color separations for screen printing, catalog layout and design, and head wear design. The site has a five page portfolio displaying artwork from each category. The owner, Dave England has had a long career in the industry developing product for mass market and specialty channels of distribution. He has vast experience with developing licensed product lines such as, Chevrolet, Ford, Dodge, Harley Davidson and American Biker. ### This posting includes an audio/video/photo media file: Download Now |
| Obama visit Monday puts - Daily Freeman Posted: 20 Sep 2009 12:07 AM PDT TROY — The backdrop for President Barack Obama's remarks during a planned visit Monday to Hudson Valley Community College's automotive department will be a wind turbine installed by a former student of the college. This posting includes an audio/video/photo media file: Download Now |
| Electronic stability control, the most effective safety system - Houston Community Newspapers Posted: 19 Sep 2009 10:27 PM PDT Bosch is celebrating the thirtieth anniversary of the pioneering automotive antilock braking system (ABS), a landmark contribution to driving safety first introduced in 1978 and a major step forward for motorists and the automotive industry worldwide, and paved the way for electronic stability control systems. Since Bosch introduced electronically controlled ABS to the automotive market, this groundbreaking technology has become the basis for all modern brake regulating systems. Today, nearly 75 percent of vehicles are fitted with ABS. Bosch systems such as the Electronic Stability Program (ESP)® and the Traction Control System (TCS) that are based on ABS are now successfully embraced by the world's motorists. "ABS utilizes sensors at each wheel tied to a central computer to prevent the wheels from locking when braking hard, allowing drivers to brake safely in emergency situations," said John Taylor, owner of Rhodes & Dunlap Automotive. "A car fitted with ABS brakes smoothly without locking the brakes and possibly skidding, allowing the driver to steer and keep the car under control even in sharp braking. The vehicle remains stable, and ABS really improves the way we drive." "ABS has been a truly revolutionary advance for motorists around the world. and Bosch is proud to have brought it to the automotive marketplace and to support it," Taylor said. This posting includes an audio/video/photo media file: Download Now |
| Over 20 years, Lexus has steered perception of luxury in new direction - Dallas Morning News Posted: 19 Sep 2009 10:12 PM PDT On the day 19 years ago that Bill Owens bought his Lexus, the saleswoman assured him it would be good for 500,000 miles. "She just might be right," says Owens, a retired auditor in Plano whose 1990 LS 400 sedan has more than 420,000 miles on it. Twenty years ago this month, Toyota's new Lexus luxury division promised buyers high quality, exceptional reliability and industry-leading customer service – and delivered on a scale few had anticipated. Lexus redefined what luxury is, said James Bell, executive market analyst at Kelley Blue Book. "In prior times, luxury vehicles were the fastest or handled the best or had the best styling," he said. "Lexus has defined luxury as peace and quiet." Although Lexus struggled somewhat earlier this year, it reclaimed its status in August as the top-selling luxury brand in the U.S. – a position it has held for nine straight years over such formidable competitors as BMW, Mercedes-Benz, Audi and General Motors' Cadillac. For an even longer period, Lexus has set the benchmark for quality. The road ahead looks rougher, however. BMW continues to nip at Lexus' heels with total U.S. sales through August of 129,176 – compared with 131,469 for Lexus. Both are down about 30 percent from last year. Moreover, BMW's stronger performance credentials appeal to younger buyers, some analysts say, which may position BMW better for the future. The average age of Lexus buyers is 56. In addition, all of Lexus' competitors have improved their quality and service, stealing some of Lexus' shine. Still, Lexus general manager Mark Templin likes his company's prospects. Lexus recently introduced a midsize hybrid sedan, the HS 250h, that is selling far beyond expectations in Japan and is likely to be a hit in the U.S. as well. A new RX 350 crossover – Lexus' best-selling vehicle – is now in dealerships and doing well. And Lexus is attracting media attention with a stylish small hybrid concept car called the LF-Ch and a long-rumored $370,000 supercar that should be unveiled next month in Tokyo. "We're kind of back in stride after a bit of a slow start to the year," Templin said. He believes the luxury segment – a big generator of auto industry profit – will grow beyond its 12 percent share of the industry, providing more opportunities for Lexus. "The automotive landscape may have changed forever, but we think the segment will recover," Templin said. Longtime players in the segment – brands such as BMW, Mercedes-Benz, Cadillac and Lincoln – didn't worry much about Lexus when it began selling cars in September 1989.
'Right from the start'
Many people doubted that a nuts-and-bolts automaker like Toyota could ever build appealing luxury cars. In the first year, Lexus' 121 U.S. dealers sold a whopping 63,534 vehicles – an average of 525 per retailer. But the new company was determined, adopting a covenant that proclaimed: "Lexus will win the race because Lexus will do it right from the start." Over the years, the company made important additions to its lineup – the original RX crossover, two SUVs and two more sedans. By 2007, Lexus' peak year, annual sales had shot up to 329,177, the number of dealers had grown to 223 and Lexus had collected numerous awards from Motor Trend, Car and Driver and Consumer Digest. "They raised the bar as far as quality and the dealership experience," said Dave Sargent, vice president of automotive research at J.D. Power and Associates. "When we look at the reasons why Lexus owners buy, they are reliability and the lovely dealership service, which is exceptional." Before Owens bought his Lexus in July 1990, he researched the fledgling company and its new cars thoroughly, concluding that the big LS sedan would be a really good vehicle. The car is still the only vehicle Owens and his wife own. When they need to run to East Texas or back to Kansas City to visit relatives, "we don't hesitate to take the Lexus," he said. "My intent is to drive it until it stops," he said. "But I would definitely buy another." That sort of loyalty has served Lexus well – and been carefully nurtured by Lexus dealers, who were among the first to offer loaner cars, free carwashes and service appointments to their buyers. "People will really think twice about going away from the brand if you provide good service," said Jordan Case, president and managing partner of Park Place Lexus in Plano and Grapevine. In 2006, the two dealerships became the only car retailers ever to receive the prestigious Malcolm Baldrige National Quality Award, the nation's highest presidential honor for quality and organizational performance. Park Place Lexus in Plano opened in 1991 with 36 employees. Today it has 250. And it sold 3,810 vehicles in Lexus' peak year of 2007 – more than any other dealership of any kind in Collin County. "I knew from the outset that as long as we kept building quality cars and providing great service that we would do well," said Case, who has served as chairman of Lexus' national dealer council. Carl Sewell, who was selected as one of Lexus' original 121 dealers, expected to sell maybe 40 Lexus sedans a month in 1989 and ended up selling 120, making him the No. 1 Lexus dealer in the U.S. for a while. "All kinds of people came out to look at the cars and drive them," said Sewell, chairman of Dallas-based Sewell Automotive Cos. "Ross Perot drove the car. People who were automobile buffs came out to see it. It was fascinating to watch."
Lucky moment
Though his name is strongly associated with Cadillac, Sewell says his selection as a Lexus dealer was "one of the luckiest moments in my life." It's been a good ride, said Templin, Lexus' general manager. "When we launched the division 20 years ago, nobody in their wildest dreams expected it to succeed like this," he said. "We changed the automotive landscape. We changed the auto industry for everyone." This posting includes an audio/video/photo media file: Download Now |
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