Confessions of a Car Rental Marketer

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I own sell pay-drive holidays to Australians, to encourage them to take on new roads and open areas on the western side of the wheel to inspect the rental car. I admit. I can not really drive.


now that I have deliberately kept my employer, it is not mentioned in my interview nor was it in my post was along the side of excellent communication skills, ability to work as part of a team or to meet deadlines in a dynamic environment. Then it is necessary or desirable attribute.


I never lied about, but I avoid voluntarily giving of themselves. I'm almost 25 for improvement! Kids I used to baby-sit that was in the driver's seat for me. I think only about six in 7 years. I am used to the convenience of city living and is not necessary to drive.


that, and I'm comfortable facilities on my P plates in my rental car , I still get my learners permit to drive. The irony is pointed out to me the story of the recent industry function when I was talking to the airline marketing Guru. He asked me what type of car I drove and I said to rest in fact I can not drive. "What!" he shouted "you work for a car rental company and you can not drive?" True. But, I said to him, you work for the airline, you can fly a plane?


you see, what I try to drive the market or sell. Not selling the idea of jumping into the rental car, the excitement of the key in the ignition, turning on the engine and ... well, that comes next.


No, we try to sell the idea of freedom, the idea of independence and flexibility to vacation, explore new places, make memories and have a good time. We try to encourage people to visit places and traces of the new things.


not really matter that I can drive? Do you think dog food marketing actually tasted what they sell? Straight.


I travel the world and I spent many hours in cars, often at the same time, so I know the feeling of having the wind in your hair, good music in your ears and your address aoibh Garri Town. I know the excitement of visiting new and foreign lands and the joy to travel without a cramped Greyhound bus or crowded non-air conditioned train.


I am just the passenger seat, not the driver, that's all.


In all these, I know I must learn to drive. Shall I take the plunge and finally learn? Yes, certainly, in part support my copywriting, to their independence and well, find out what all the fuss about to obtain.


, and not all that committed to my partner about making available new shiny Yaris where I can finally get my license. Now the incentive to learn.

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